Findable Websites is a small book (19x23cm) and only 240 pages, but it contains a fair amount of information. For SEO, it's not as in-depth as, say, Wrox's Professional Search Engine Optimization with PHP, (a book I'd recommended to anyone getting started with SEO), but rather, the book's goal can be summed up as: help people find your site in the first place and once there, help them find what they're looking for, then finally, get people to come back. SEO can get people to your site in the fist place, but the next two parts are what this book teaches you.
It's not without its problems: early on there are a few statistics like: "keyword density shouldn't be more than 7%" - but where this statistic comes from isn't explained until page 106 (it comes from studies of writing, specifically how many times a word would naturally occur in text), I'd have preferred if there had been some references to statistics like this, but I guess space is at a premium in a small book like this. Layout is clear with numerous screen-shots in black, white and red. There's numerous notes and break-out boxes high-lighting topics, often with links to websites for further information. Reading through, I found the information seemed quite up to date in terms of blog listings and current topics.
The sections of the book include:
The first is on mark-up strategies that covers using web standards, creating accessible content and the relatively new micro-formats.
Next, server-side strategies looks at choosing domain names, creating search-engine friendly URLs, handeling redirects and 401 error pages as well as caching files through proper headers and the robots.txt file.
The big second section is all about creating content. It has chapters on building a findable blog covering best practices, working with WordPress and making WordPress more findable.
It's followed by a chapter that looks as ways to add search to your site. This covers free search systems (Google/Yahoo!), purchased search systems and even building your own. In addition, adding OpenSearch (basically an open-specification site-map format) support to your site is covered.
From there, the focus shifts to getting viewers to come back. You learn how to creating a mailing list and how to encourage subscriptions, using a mailing list system and building an Ajax-powered subscription system.
Finally, the last chapter is titles putting find-ability into practice and covers how to prioritized, discovering problems on your site and finally, what you can realistically expect from this in terms of seeing results.
My initial reaction to this book was, "another SEO book", but this one goes further than SEO into how to build a website that is useful to the human visitor as well as the search engine spider. In similar books, writers have explained that this is not something that can be easily tacked on after the website is built, this book follows that advice, but as a set of practices using modern examples.
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